Optimism back in scotland

IRN-BRU is Scotland’s real national drink. A brand infamous for its cheeky sense of humour and maverick personality. So when the men’s football team qualified for Euro 24 for only the second time this century we knew BRU had to be part of the nation’s collective excitement. The ‘Optimism. Back in Scotland’ campaign kicked off with “Doctor’, exposing the strange new phenomenon sweeping the nation. ‘Gossip Girls’ came next, reminding fans of Scotland’s heroic qualifying campaign (including clean sheets against Spain and Cyprus and the deluge of rain which very nearly forced the Georgia game to be postponed). Finally, to whet the appetite for the tournament’s opening game – Scotland versus the hosts Germany – our ‘Mannschaft’ was released. Even the Germans loved it.

Creative Direction

Team: Jim Swan, Sam Muir